PR That Pulls

Communications, PR, Branding & Content Strategist Merilee Kern, MBA

Strategic Communication Helping Business and Personal Brands
Navigate the Multi-Dimensional Media Landscape

Public Relations (PR) has evolved into a critical component of any successful business strategy.
At the forefront of this dynamic field is internationally-regarded Communications, Publicity, Branding
and Content Strategist Merilee Kern MBA.

A seasoned, senior-level professional, Merilee expertly crafts comprehensive communication
methods, messaging and overarching plans that shape public perception and foster positive
relationships with press personnel, media audiences and consumers, alike.

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A Reputation Rainmaker

As an expert Communications Strategist, Merilee works with organizations or thought leadership experts to develop specific PR, marketing, branding and content strategies and, relative to PR specifically, identify viable news-making opportunities for favorable press coverage that aligns with the client’s values and objectives. This involves a nuanced understanding of the industry-specific media landscape, market trends, data drivers and the intricacies of effective storytelling. Merilee serves as an architect of a brand’s narrative, ideating human-to-human (H2H) story concepts and full-scale campaigns that resonate with target media, their audiences and other relevant stakeholders.

Strategic Consulting Services

In a world where perception is reality, Merilee’s communications strategy work plays a pivotal role in shaping the image and narrative of organizations, brands and field experts for action-inducing marketplace visibility. With respect to PR, her approaches are devised through a highly specialized and nuanced “news lens” from a journalist’s distinct point of view. With an ability to navigate the complexities of communication honed over her 25+ years in the industry, Merilee helps brands and experts engage with, and work through, the press to help bolster contiguous marketing and business development opportunities.

The Bottom Line

Failing to strategically position yourself in the media, and your target marketplace in general, results in lost opportunities to establish trust, leadership and potential sales with your ideal decision-makers. Inaction also leaves you susceptible to competitors who may seize your position in the market and media landscape. This can lead to a decline in relevance, a missed chance to be recognized as a market leader and the forfeiture of valuable benefits such as backlinks, targeted traffic, and increased conversion rates for leads and sales generated through coverage in high-authority and industry-relevant publications and on television.

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Meet Merilee: Comms Consultant, Advisor, Visionary

Merilee Kern, MBA is an internationally-regarded, senior-level PR, communications, branding and leadership analyst, strategist and tactician. Merilee works with companies, brands, agencies, C-suite thought leaders and subject matter experts worldwide across a wide array of B2B and B2C sectors—helping them navigate the ever-evolving media landscape to secure meaningful press coverage. For over two decades, Merilee has strategized and managed innovative PR initiatives that have driven visibility, growth and profitability for throngs of clients around the world.

Through various agency affiliations and her own consultancy, Merilee avails industry-diverse clientele with a combination of entrepreneurial creativity and her breadth of PR and MarComm experience both on and offline. Among other deliverables of note, she is known for strategizing timely and compelling campaign concepts, ideating and writing powerful communication vehicles and securing top-tier national and regional press placements across all mediums: online, print, and broadcast TV and radio.

In addition to being a lauded branding and communications strategist, Merilee is an influential media voice, prolific writer and TV personality in her own right. She has contributed to over 450 business and consumer media outlets, including Forbes.com, Newsweek.com, RollingStone.com, FastCompany.com, Impact Wealth, , Food & Beverage Magazine, Resident.com, Coastal Home Life Magazine, Mann Report Print & Online, ThriveGlobal.com, JustLuxe.com and an array of other premier media outlets.  

Also as the Founder and Executive Editor and Producer of “The Luxe List International News Syndicate,” Merilee is a revered business and consumer marketplace trends voice of authority who spotlights noteworthy marketplace change makers, movers and shakers. Through this cross-media platform, Merilee’s insights regularly reach millions through multiple editorial and broadcast syndication channels. In addition to making regular TV guest appearances on copious programs throughout the U.S., Merilee is also the creator, executive producer and host of multiple TV shows.

Merilee holds a Master of Business Administration degree with a marketing specialty and a Bachelor of Science degree, both earned from Nova Southeastern University in Fort Lauderdale, Florida.

Phone: (754) 399-8949

Email: KernCommunications.com

LinkedIN: https://www.linkedin.com/in/merileekern